About Us
Cheeky Cherubs is a Gisborne-based baby and parenting business offering a carefully selected range of baby, toddler, and parenting products, with nationwide shipping across New Zealand.
I took over Cheeky Cherubs in April 2022 but the business was founded in 2009 by Jacquie. With the support of my partner, Paul, I’ve continued to grow Cheeky Cherubs to better meet the real-life needs of modern families by combining practical products, honest advice, and flexible options.
In addition to our retail range, Cheeky Cherubs also offers baby gear hire in Gisborne, including essential items such as car seat hire and other short-term baby equipment. Our hire service is designed to support families who want affordable, flexible, and more sustainable options, whether you’re welcoming a new baby, visiting the region, or not ready to commit to buying.
Many of the products available at Cheeky Cherubs have been personally tried and tested by either Jacquie or myself, Ruby, in our own families. As a mum to two young children, now aged 3 and 5, I understand how quickly babies and toddlers grow, how overwhelming choices can be, and how important it is to have access to trustworthy guidance.
Cheeky Cherubs exists to make parenting a little easier by offering quality baby products, baby hire options, and genuine support for families in Gisborne and beyond. If something doesn’t work in real life, it doesn’t belong here.
If you have any questions about products, hire options, or what might work best for your family, please don’t hesitate to get in touch. I’m always happy to help.
x Ruby
Sometimes we appear in the media... Here's some of the articles so far!
The Gisborne Herald
The Gisborne Herald
The Gisborne Herald
The Gisborne Herald
The Natural Parent Magazine